Once a publisher has integrated our simple one tag implementation then we scan all images onsite as follows:
Hyper Focal analyses an image
We compute the digital signature of the image
We match the digital signature to a keyword and/or category
We use page context to ensure optimum targeting
We serve an ad based on the best match for publishers and advertisers
Please view and scroll over the updating images to see a live demo of our revolutionary new advertising technology in operation.
Brand and performance advertisers now have the opportunity to reach consumers in a totally new, innovative and engaging way that delivers true visual impact. Using cutting edge technology that truly understands what's in the image we deeply integrate ads to create new inventory, targeting and audience reach. We talk to users when they are actively engaged with some of the most compelling content on the web.
Our technology exclusively uses Xerox award winning image recognition software and our own contextual engine to ensure that ads are delivered with the utmost relevancy and impact. We work with advertisers to understand campaign objectives and exceed ROI targets. We will also make sure that your ad creative is optimised for our unique image advertising platform through our in house creative team.
Ever thought how great the images on your site look? and how your eye is nearly always pulled to the main image on the page? Well now you have a way to increase your page eCPM without compromising your editorial or existing inventory.
Our simple one tag implementation means that you can start earning incremental revenue through your images in a matter of minutes. Our platform allows for brand and performance, CPM, CPC and CPE campaigns and even for you to run your own advertisers, as well as the premium brands that we will bring to you.
There are literally billions of images all over the web and to date they have been missing out on the online ad boom. Technology has been traditionally poor at scanning and categorising images but today that that has all changed with the integration of Xerox award winning image recognition software and Hyper Focal's leading in-image ad platform.
Publishers now have the opportunity to turn images into engaging interactive ad units and offer advertisers increased exposure in a completely new and innovative way with superior recall and click-through. Hyper Focal delivers true visual impact to consumers and advertisers